Chilean Startup Developing Business in the Metaverse

The initiative began in 2022 as an idea by advertising executive Claudio Guti.

The rapid digital transformation accelerated by the pandemic has challenged companies to prepare for a future where virtual presence is essential.

As a result, environments like the metaverse have made a strong comeback in 2022, becoming one of the most talked-about concepts in recent months and one that promises to be among the most significant disruptions of the coming years.

In fact, according to the latest report by Grand View Research, this virtual world could be worth over US$678 billion by 2030. Within this context, the Chilean startup MetaJungle Plus emerged — the country’s first consulting firm specializing in the development of business models in the metaverse. The company also launched its corporate offices in this environment, marking the beginning of the development of the first Chilean city in the metaverse.

The initiative began in 2022 as an idea by advertising executive Claudio Guti with the goal of creating a company 100% focused on this new technology — offering brands, institutions, and companies a concrete way to enter the next level of immersive experience. In less than three months, they established a partnership and founded the consulting firm, which today has a team of over 25 people working on the project.

Read the full interview at: https://bit.ly/3GkmFDc